We are witnessing a transformation of current practices in customer support.

To mitigate the impact of crises such as natural disasters, epidemics and terror attacks, leading companies are adopting innovative remote assistance methods to address the safety concerns of their employees and customers. Organizations will often ask staff to work from home in order to minimize physical contact and because transportation is limited. In light of the current coronavirus outbreak, these safety protocols have led the likes of Microsoft, Amazon and Twitter – among many others – to encourage workers to carry out their duties remotely. As COVID-19 becomes even more widespread, more companies are likely to follow suit.

Augmented reality remote assistance is an emerging technology that enables brand agents and product experts..